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Williams Coaches
Cambrian Way, Brecon
Powys LD3 7BE

Telephone: 01874 622223

Fax: 01874 625218


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Thursday we made trips out to local hospitals to deliver boxes of treats - kindly donated by some of our lovely staff members - to show thanks and appreciation to all the amazing NHS staff. Rainbows were sent in to us by children from the local community in readiness.


The Guild of British Coach Operators is proud to announce that Williams Coaches of Brecon has been accepted into the membership. Guild Chairman Andrew Richmond said: “We are delighted to welcome another successful and respected operator into the Guild, lifting our membership to 24 companies, with two more soon to be announced. We look forward to them participating fully in the Guild’s activities as we continue to share best practice and showcase excellence in coach travel”.

Rose Williams, director of Williams Coaches, said: “Throughout the history of the Company, Williams Coaches has always been committed to achieving the highest standards within the industry and we are delighted that our commitment has been recognised through the Guild’s exacting audit. We are proud to be associated with the best coach operators in the UK and are very much looking forward to making a positive contribution to the invaluable activities of The Guild”.

Williams’ membership certificate was presented at the conclusion of a recent seminar on the impact of the new GDPR (Global Data Protection Regulation), where Guild members came together to hear an expert briefing on this far reaching change to data protection rules, helping members to develop and share best practice.

Now in its 33rd year, the Guild promotes and markets the services of its members, all of whom commit to meeting the highest quality standards, assured by regular independent audits. Prospective members have to achieve a 100% pass before being accepted into the Guild.
The Guild is also registered as a Driver CPC training centre, giving members access to a suite of courses specifically designed for the coach industry.

Williams Coaches was established in the 1950s and is now managed by the second and third generation of the Williams Family. The Company has gained over 60 years’ experience of providing top quality coach travel throughout the UK and Europe and prides itself as being the leading Coach Operator in its area. Williams operates from modern purpose-built premises in Brecon, South Wales and has a wide-ranging luxury fleet available for all occasions.

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Picture: John and Rose Williams receive their membership certificate and audit certificate
of excellence from Guild Chairman Andrew Richmond.

It is with great pleasure to announce that we have won the Silver Award for Top Medium Fleet Operator at this year’s UK Coach Awards in Blackpool. Through the dedication of all our team from drivers, workshop and office staff, we have been recognised for this significant award. Due to our commitment to the industry the judges had commented that “Williams Coaches provided good evidence of it being a well run and impressive business which empowers its staff and
delivers excellent customer service.”

We are thrilled to have been nominated for the MEDIUM COACH OPERATOR OF THE YEAR (16-50 VEHICLES) at the Route One Awards 2018. To have been entered in its 14th year along with
some of the countries prestigious entries was an enormous honour and a fantastic achievement for our company, drivers and members of staff.

We hope that through our continued hard work and dedication within the coach industry we’ll be fortunate to win at the next event!

Yet again this year’s UK Coach Rally did not disappoint as we came away with two awards for Top Mercedes-Benz and Top Coach Wales!

It was a privilege to take part in this year’s event in which we got the opportunity to pay a fitting tribute to David Gwyn Williams – the coach has done us and Gwyn proud.

We’d like to thank all those who helped in the preparation of the Coach Rally and to Colin Parry who competed for UK Coach Driver of the Year.

We are honoured to announce that we came away with two prestigious awards at this year’s UK Coach Awards in Blackpool!

We were awarded Top Medium Fleet Operator and won silver for UK Coach Operator.

We’d like to take this opportunity to thank our amazing staff for all their effort and hard work!

Congratulations to our very own Rose Williams on winning the award for Women in Transport at the first Wales Transport Awards!

The Wales Transport Awards gave the opportunity to celebrate the country’s outstanding achievements within the transport industry and so we are incredibly proud of Rose!


We are pleased to announce that Williams Coaches will be our official transport partner for the 2022 Birmingham Commonwealth Games.

Assisting on the road to Birmingham – quite literally – Williams Coaches are an award-winning, Welsh business that will provide reliable transport for our athletes and wider support team before, during and after the Games.

Chris Jenkins, CEO Commonwealth Games Wales said:

“We are more than delighted to partner with a very reputable travel operator in preparation for the Birmingham Games. Williams Coaches will play a crucial role in getting our athletes, coaches and wider Team Wales support staff to Birmingham safely and assist us with what will be a very busy, but exciting time. We look forward to including the team in our future Games planning and working with alongside them to provide a safe, reliable mode of transport for everyone involved.”




After missing two years due to the pandemic, the 66th UK Coach Rally, staged by Coach Displays Ltd, returned to Blackpool seafront for a bracing weekend of competition and celebration. Participants welcomed the opportunity simply to be there and enjoy the regular features of the rally where, running late as ever, seasoned competitors walked away with the top awards.

Winners – UKCOA Members

Top coach from Wales:
Williams Coaches, Mercedes-Benz Tourismo

Highest placed in all classes from Wales:
Williams Coaches

UK Coach Rally - Welsh Coach of the Year 2023

A fantastic weekend in Blackpool, topped off with a trophy!! All the hard work paid off.